Veiled Threads Part 1

In Riyadh, the Arts and Skills Institute is Saudi Arabia's first fashion school and where ambitious young designers work towards a college degree and a yearly exhibition. Directed by Marian Lacombe.

Released on 6/13/2013

Transcript

00:00
(cheerful orchestral music)
00:33
I'm Saudi, and I look like I'm wearing my abaya.
00:36
I do everything like other Saudi women.
00:38
At the same time, I have the ambition to be
00:42
an international Saudi fashion designer.
00:44
I graduated from Art and Skills Institute,
00:46
and I studied Business Administration
00:49
in King Saud University,
00:51
and I design everything, starting from abayas
00:54
to evening wear to casual wear to jackets.
00:59
The ambition of the school
01:01
and the fashion diploma program, which we deliver here,
01:04
is to develop future generation professionals;
01:08
people who can actually start the fashion industry
01:12
here in Saudi Arabia.
01:15
There is no support for the local fashion industry
01:18
and Saudi fashion industry,
01:20
made by Saudis, designed by Saudis,
01:23
and that's what we're trying to achieve.
01:29
[Haifa] I was inspired by gothic,
01:31
so I want to mix it up, very girly with harsh
01:35
and some spikes.
01:38
I like something different, something unique,
01:41
something like not everyone would find it
01:45
and hopefully, one day, I can be
01:47
a well-known fashion designer.
01:50
Of course, there are challenges finding your own network,
01:53
finding your team.
01:55
Every designer in the world
01:56
that every graduated faced that,
01:58
and they are really the first ones educated at that level,
02:02
knowing how it should be done.
02:04
So, they're not happy with anything;
02:07
they are looking, really, for perfection
02:09
in terms of production and so on.
02:11
So that is the challenge.
02:13
And also, coupling all those businesses
02:15
with the family life,
02:17
and here is it very, very, very important.
02:19
But again, you know, the same as in any country.
02:21
You know, if you have the support of your family,
02:24
your husband or your children or your father,
02:27
it's so much easier to do anything.
02:30
We already built the fashion industry in abayas.
02:32
Even abayas can really look stylish and modern.
02:36
Like my example, my abaya with the zipper,
02:39
here, all over the shoulder.
02:43
I'm mixing the modern ideas with our traditional wear.
02:46
We all love sunglasses.
02:48
We love gold in abayas,
02:51
we love to wear designer bags.
02:53
We wear everything under the abaya,
02:55
starting from shorts to jeans to gowns
02:58
to high-brand or haute couture.
03:02
We wear everything.
03:06
Sew patience, patience.
03:08
Here, now it's okay, just don't pull it,
03:10
because the moment you pull it, look what's happened.
03:12
So you have to be loose, okay, continue.
03:17
No, no, no, mistake.
03:18
Remember because you have to go under,
03:22
come out.
03:23
The long stitch is always under, right?
03:26
Come out, small stitch.
03:28
Again, you're going under.
03:30
That's right, don't pull too strong.
03:33
Sometimes, you got entangled, be careful.
03:35
It's a lot of women enterprises here.
03:38
They own businesses, they run businesses,
03:41
they're very well-educated,
03:43
and they are very fashion-conscious.
03:45
They like to look beautiful.
03:47
It's changing constantly like every society,
03:50
how they're evolving, what they're comfortable with,
03:53
what they want to achieve
03:54
for themselves and for their children,
03:56
because it's a new generation coming,
03:58
and they also have something to say.
04:02
[Noura] The name of the collection is
04:03
Break Through the Glass Ceiling, Sexism and Racism
04:08
that not allowed the woman to do stuff and to work,
04:12
to be like in a high level.
04:15
This is the armor that emphasizes woman's body.
04:18
She's feminine and yet strong.
04:20
She did it, she break the chains.
04:23
The other thing is the cage.
04:26
You can see the cage appears here,
04:29
so she's free now.
04:31
I used this color gray 'cause it's pure sky color.
04:35
The sky's the limit.
04:36
Every intelligent woman, smart, beautiful woman
04:40
deserves to work hard and do whatever she wants.
04:44
And this is my artwork if you want to see it.
04:46
You can see the spikes from that, she break it,
04:50
and she's still feminine,
04:52
she's still elegant to glamorous.
04:55
I love this idea, this is my message,
04:58
it's always to be a strong woman,
05:01
beautiful, strong and smart, it's important.
05:04
And the attitude, attitude is fashion.
05:06
You can see this hat is like a cage.
05:09
Everything is spikes, the sketches, the shoes.
05:13
[Interviewer] Do you customize your shoes?
05:15
[Noura] No, this is available.
05:17
[Interviewer] With a little fur?
05:18
[Noura] No, it's pony hair, and I love it,
05:21
it's a lot of fun.
05:22
[Interviewer] How old are you?
05:23
21
05:24
(laughs)