The Plate

W and Bon Appetit present The Plate in collaboration with Lincoln Motor Company

Released on 12/17/2013

Credits

Starring: Stefano Tonchi, Adam Rapoport, Carlos Amorales, and Richard Sandoval

Transcript

00:00
(salsa music)
00:07
I'm Stefano Tonchi.
00:08
I'm the editor-in-chief of W magazine.
00:10
We at Bon Appetit and W magazine
00:12
is one of the creators of this special evening.
00:21
Hi, I'm Adam Rapoport,
00:22
editor-in-chief of Bon Appetit magazine.
00:25
What's interesting about the Hello Again platform
00:26
is it's about reinventing a classic.
00:29
We've all been to dinner parties,
00:30
but how can you give it a new spin!
00:32
For this specific event here in Miami,
00:35
we talked that we could look
00:38
at the culture of South America.
00:40
And, what we've done is integrate
00:42
artist, Carlos Amorales, into this amazing
00:45
interactive sculpture he's created.
00:47
And, then Chef Richard Sandoval has created a menu
00:50
inspired by Carlos's sculpture,
00:53
so it's kind of takes the whole experience
00:54
to a new level.
00:56
I'm Carlos Amorales.
00:57
I'm here tonight presenting
00:59
a sounds sculpture,
01:01
it's more like a musical instrument.
01:02
(drums)
01:06
I think it's very interesting to think
01:08
art in relation to food.
01:11
A lot of the experimentation and a lot of
01:14
trying different things,
01:15
trying to combine different possibilities,
01:17
that's very similar to the way we work in art.
01:21
I would say there is nothing
01:22
more fashionable than food today.
01:24
W is all about the lifestyle of
01:26
people with culture and food.
01:29
It's part of the lifestyle.
01:31
I'm Richard Sandoval.
01:33
I'm the chef behind tonight's dinner at Toro Toro.
01:37
He's an artist.
01:38
I consider myself an artist,
01:39
so I'm just trying to make sure that tonight's dinner
01:42
kind of shows cuisine as an art form.
01:45
And, I like to bring people together sharing.
01:47
So, I've chosen three elements.
01:48
I've chosen silver, copper, and wood,
01:51
to really showcase
01:52
the food and the ingredients of Latin America.
01:56
I used ingredients from Mexico, from Peru,
01:58
as my platform
01:59
for tonight's dinner,
02:00
which is very colorful, bright,
02:01
and very explosive.
02:03
So, these are my canvases.
02:04
(drums)
02:06
I think it's interesting because we both
02:07
have the restaurant as a place to perform.
02:10
And, in that sense,
02:11
I think it's interesting to touch
02:13
or enhance different senses.
02:18
I think The Plate is about creating an experience.
02:21
You can taste different flavors,
02:23
and see what a chef has created for you.
02:26
At the same time,
02:27
see a collaboration between an artist
02:30
and a brand like Lincoln,
02:31
is not just about art.
02:33
It's not just about fashion.
02:35
It's not just about food.
02:36
They all come together.
02:38
The guests get to get involved in the art process
02:41
and playing on the sculpture.
02:43
Dinner is served in a way they never had dinner before.
02:46
But, yet, at the end of the day it's still
02:48
great food, great conversation, great friends,
02:51
and those are the key ingredients
02:52
for any great dinner party.