Terry Jones's Hands On Approach to W's September Issue

As the guest editor of W's September 2016 issue, the legendary British art director Terry Jones went back to his roots, using hand graphics and manual typewriters to create the special collector's edition. "My role has been that of taskmaster and creative agitator," Jones explained. Watch him in action here.

Released on 8/5/2016

Credits

Starring: Terry Jones

Transcript

00:08
Edward asked if I'd get involved in
00:11
the special September issue because it's
00:12
his 25 years and after doing however many ID
00:18
he then has been doing fashion director at W.
00:27
And you know because of W, I had this idea of wanted
00:31
is a good word and all the letters in wanted.
00:37
Stefano Tonkey and he had this idea of bringing in guest
00:42
editors to kind of mess it up a little bit.
00:47
(somber music)
00:53
So I just said I wanted to do a bit of more hand work like
00:57
when we did the early issues, pre the computer.
01:02
The idea that all the text comes out on strips of tape
01:09
and is then laid down so that the images are kinda
01:16
held by the text, by the tape.
01:24
Now that imperfection that you get.
01:31
That's the trouble with the computer
01:32
everything, you know to make it perfection
01:34
with the computer is really tough.
01:36
Yeah so push everything out of line
01:39
and that's looking like a machine made it.
01:42
You had to explain it to Steven Stein
01:44
about the idea of doing a regal cover and Rihanna
01:51
as regal as possible, that fierce.
01:55
Riri, I like the lower case cause it's
01:57
the opposite to what people normally.
02:01
We're just taking this as a kind of
02:02
inspiration idea, it's more the idea of
02:05
having someone who would be a heroine today.
02:08
Rihanna, being a kind of role model
02:10
so it, looking somebody's fearless.
02:13
So that's what Steven's gonna,
02:15
Steven and Edward style her up I guess.