What is Normcore?

The super normal supermodel cast of W’s September 2014 issue tackles the question on everyone’s mind.

Released on 8/20/2014

Credits

Film by Kloss Films. Styled by Edward Enninful.

Transcript

00:01
(typing sounds)
00:04
I tried to give some shoes to my friend
00:05
the other day and she was like, Oh, they're
00:07
so Normcore. And I was like
00:09
What the hell is that?
00:11
Normcore is Seinfeld.
00:13
Normcore is the way that you dress when you feel
00:17
most comfortable.
00:18
Jerry Seinfeld is just wearing dad Levi's and
00:21
white sneakers and just every day normal what you
00:26
would see dad wear.
00:29
Never heard of Normcore.
00:30
What's Normcore?
00:31
Normcore for me is like basic T shirt, jeans,
00:35
trainers and maybe a leather jacket.
00:37
Normcore is,
00:40
doesn't exist.
00:44
Is that a London thing?
00:47
Normcore is being comfortable in your
00:50
own skin.
00:51
Normcore is dressing simple and because simple
00:55
sometimes is more meaningful than weight.
00:57
For me, Normcore is how you feel. It's
01:01
a feeling. I feel like this.
01:04
I think a fashion always will be a dream.
01:09
So either if we are
01:11
in our Normcore trend and we
01:16
want to set it as a Normcore,
01:18
it still has
01:19
the core at the end, which makes it.