How has social media changed modeling?

W’s March issue is filled with a bevy of supermodels—including Isabeli Fontana, Karlie Kloss, and Jamie Bochert—discuss being contractually obligated to Tweet and why having a lot of Instagram followers helps to get jobs. Film by Kloss Films

Released on 2/7/2014

Credits

Starring: Karlie Kloss, Isabeli Fontana, and Jamie Bochert

Transcript

00:01
(typing sounds)
00:06
People look to book models
00:08
for jobs that have a lot of followers
00:12
on their social media for business
00:15
sales.
00:15
It's part of my Victoria's Secret contract
00:17
to, to Instagram or tweet certain things, yeah.
00:22
No, it's not part of my contract
00:24
that I need to have social media
00:26
but they definitely appreciate,
00:29
every client that I work with,
00:31
they definitely look at you and
00:32
they're like okay, she has a lot of followers
00:35
so we want to do the campaign with her.
00:37
So it helps you get jobs.
00:39
I actually now see it almost as
00:41
a form of medium for work.
00:43
Fun as it is, I also try and put some time in when I'm,
00:46
when I'm on my downtime for work
00:48
and engage in it in that way.
00:50
Sometimes it feels like a burden.
00:51
Sometimes you feel the obligation
00:53
that you have to post consistently.
00:56
Even when you're living your life
00:58
you have a million things day to day
00:59
that are going on, it's almost like,
01:01
it's almost like homework,
01:02
sometimes it feels like.
01:04
(shutter snapping)