How has social media changed modeling?
W’s March issue is filled with a bevy of supermodels—including Isabeli Fontana, Karlie Kloss, and Jamie Bochert—discuss being contractually obligated to Tweet and why having a lot of Instagram followers helps to get jobs. Film by Kloss Films
Released on 2/7/2014
|Starring:||Karlie Kloss, Isabeli Fontana, and Jamie Bochert|
People look to book models
for jobs that have a lot of followers
on their social media for business
It's part of my Victoria's Secret contract
to, to Instagram or tweet certain things, yeah.
No, it's not part of my contract
that I need to have social media
but they definitely appreciate,
every client that I work with,
they definitely look at you and
they're like okay, she has a lot of followers
so we want to do the campaign with her.
So it helps you get jobs.
I actually now see it almost as
a form of medium for work.
Fun as it is, I also try and put some time in when I'm,
when I'm on my downtime for work
and engage in it in that way.
Sometimes it feels like a burden.
Sometimes you feel the obligation
that you have to post consistently.
Even when you're living your life
you have a million things day to day
that are going on, it's almost like,
it's almost like homework,
sometimes it feels like.