Butterflies of Paris: How Street Style Stars Do Paris Fashion Week

To the untrained eye, street style stars all look the same. But look closer, and you'll see a whole phylum of attention seekers that go by many names. In this fascinating wildlife film shot on location in the heart of the fashion jungle, we attempt to classify them all, as we explore the colorful world of the (social) Butterflies of Paris.

Released on 3/15/2017

Transcript

00:02
[Narrator] Paris, France.
00:04
It's a peaceful, chilly March day.
00:07
But this quiet urban terrain is about to become
00:10
a breeding ground for a host of fascinating creatures.
00:14
A biannual convergence is about to begin.
00:18
And these paved streets will transform
00:21
into complex ecosystems.
00:24
(slow ambient music)
00:42
Twice a year, sometimes more if you include
00:44
what is known as micro-seasons
00:46
several species gravitate here
00:49
for a complex ritual.
00:55
To the untrained eye,
00:57
the frenzy may seem cacophonous and chaotic.
01:00
But this vibrant accumulation of creatures
01:02
is interacting in very particular Baroche behaviors.
01:08
Behaviors of attraction,
01:12
repulsion,
01:13
pursuit,
01:16
and mimicry.
01:20
Experts call these biannual convergences feedings
01:23
because certain species absorb attention,
01:27
but actually success stopped.
01:30
While others thrive on giving attention to them.
01:34
This phylum of attention-seekers goes by many names.
01:39
The successful Francois.
01:43
The camouflaged dominatrix.
01:46
The walking jellyfish.
01:48
The binoche-ish.
01:51
And the sherbet flocked hurbis.
01:55
Over all, biologists describe these creatures
01:57
as pose-matic, coaxing attention upon themselves
02:01
with bright displays of contrasts,
02:04
adornment, and chic.
02:08
Just how they present themselves
02:10
is highly specific and varied.
02:16
Some signal repeatedly and without rest.
02:21
Some interest in the creative theater of mundane normality
02:25
as if they're not signaling at all.
02:31
One particularly interesting ritual is the false exit
02:35
when one pretends to leave yet returns.
02:47
Some seem to have no regard for their own preservation
02:50
as if their colorful display will simply
02:52
bedazzle them out of harm's way.
02:56
Some subjects collectively blind themselves
02:59
and walk without even using their eyes.
03:01
This one presents itself with an unbroken iridescence
03:05
that is unknown to any other species.
03:10
These excitable animals go by many names.
03:13
The scientific nomenclature is camera incessentsia.
03:18
But they are more commonly known as clickers.
03:23
They're energetic, nervous,
03:25
and react in unpredictable and sometimes dangerous ways
03:29
when in proximity to the presentation species.
03:34
For the most part, clickers work in unison.
03:37
But sometimes they sacrifice each other.
03:41
Unsung amid this malay are several assists of species
03:44
who attend to their more colorful countenance
03:46
and are often entrusted to hold
03:48
their precious complicated sacks.
03:53
All this happens in less than an hour.
03:57
Soon the convergence is over
04:00
and as the dust descends
04:03
you can still find one or two signaling,
04:06
possessed by intrinsic hope
04:07
that the convergence will resume.
04:10
Next autumn.
04:11
(triumphant orchestral music)