New Orleans: Introduction
Creative Director Dennis Freedman discusses the inspiration behind Bruce Weber's project. (April 2008)
Released on 3/20/2009
[Narrator] To work on a story like this
is always very exciting for, for all of us.
I think think that working in this way,
just going somewhere and trying to uncover things,
is, is a luxury that, at W, you know, it's something
that's very much a part of our magazine,
and will always be a part of our magazine.
The idea was originally Bruce Weber's.
He had been to New Orleans, and he had always wanted
to do photographs, a bigger photo essay about New Orleans,
and it really was inspired by the people
and their particular spirit,
and their sense of optimism
and can-do spirit and eccentricity,
and they're really the reason, it,
it was not to dwell on the past,
but really celebrate the present and the future.
And our, our focus was on the diversity of people
that live in New Orleans, and I think we tried
to show as many aspects of the city as we could
through its people, so that's why there's everything
from a voodoo priestess, to the president of the bank
to roller derby women, to Women of the Storm.
I mean, it's really what makes that a very unique,
and I think very special, place.