More Scenes from Summer Camp

The designers reveal how they broke into the industry. Kate nuzzles a puppy; Lara bares all; much ice cream is eaten.

Released on 3/19/2009

Credits

Starring: Daria Werbowy and Kate Moss
Featuring: Lara Stone
Director: Dennis Freedman

Transcript

00:09
(wind chimes ringing)
00:31
Like, I didn't have a clue what I was doing at all
00:33
'cause it was just me doing it all myself.
00:35
I went through a lot of the early business mistakes
00:37
at that time.
00:38
It's much easier not to be an artist and to sell
00:42
rather than be an artist and think to sell.
00:46
I do it even with new models, as a corporation,
00:48
I did everything myself.
00:50
We're completely independent.
00:51
We don't have outside funding on any level.
00:54
I mean at a certain point, to compete with shows
00:57
that are spending so much money and have the ability
01:00
to develop things, even from a creative standpoint
01:02
you want to do more.
01:03
Now that we actually got a financial backer
01:08
and relaunched the brand.
01:09
So basically, this is it.
01:12
You pay the bill at the end of the month.
01:13
You can't keep just producing collections
01:18
that just end on the runway.
01:21
It's gorg, isn't it?
01:23
It fits perfectly.
01:24
Mm, well merry Christmas. Filling it out nicely, aww.
01:29
(soft guitar music)
01:50
I've never, ever seen anything this cute.
01:53
My impressions of Miami are I don't want to
01:55
go back to New York right now. (laughs)
01:57
We're shooting fall/winter collections and right now
01:59
it's 102 degrees outside.
02:02
I'm wearing lots of sunscreen today.
02:04
I'm one of those pale Northern folks, so.
02:07
I'm more of a splasher than a swimmer,
02:08
I don't really swim proper.
02:11
It's not like a bikini culture like it is here in Miami,
02:13
the whole fitness, body, sun, leisure kinda world.
02:27
Initially, when I started, it was out of my dorm room.
02:30
It was just me and my sister-in-law.
02:31
I guess that it goes back to childhood,
02:33
I've always been interested in art
02:36
and I studied graphics, but that wasn't really
02:39
where I wanted to go with it.
02:41
I was always into fashion as a kid.
02:43
I've become the fashion person from Italy
02:47
because it started of my concept
02:48
from a slot machine gambling game.
02:52
I got started in fashion when I was very young
02:56
'cause my grandmother, she's always sewed.
02:58
Started working when I was 14 in a costume department.
03:03
I think in the beginning it's just about finding
03:05
that balance of what you can do to make it work.
03:08
'Cause, you know, there's always a way,
03:10
there's always a solution.
03:11
You know we saved our money,
03:12
we bought a really nice fabric and we had these ten pieces.
03:16
We went to New York, we stayed in our friend's apartment.
03:19
We went to Women’s Wear Daily
03:21
and we were on the cover in two days.
03:42
Today we photographed Kate Moss wearing
03:45
a full suit, a full grey suit.
03:48
The actual photo I think will be great
03:51
with the setting and everything,
03:54
it looked like another family portrait, actually.
04:03
I always think how do you get better at what you're doing?
04:05
Like the great designers work 30 years, 40 years.
04:08
You just have to really believe in what you believe in
04:12
and kinda go 110 percent.
04:14
You know in the circus, those people walking on the rope?
04:17
That's the feeling I have.
04:18
People listen if you put
04:21
all your life inside what you believe.
04:23
So faith takes you to future.
04:27
You amass the techniques.
04:28
You don't know everything overnight, and you can't.
04:30
And I feel like the only thing that you can do
04:32
is try and follow your gut, that's it.
04:41
This trip has been like a total whirlwind,
04:44
and so far removed from the reality
04:46
of me being in London in my 250 square foot studio.
04:51
I think I need to reflect.
05:01
(sombre violin music)
05:04
The reality is is that you just can't stop.
05:07
No matter what someone would necessarily say to you,
05:11
first and foremost to do this you really need a drive.
05:15
You need some balls to do this collection
05:17
and have everybody sitting
05:20
and they're about to talk about your work,
05:22
whether it's good or bad.