W Magazine Videos

Model and Musician Rainey Qualley Undergoes a Radical Hair Transformation in the Hands of Celeb Stylist Garren

Rainey Qualley, the model and musician who records as Rainsford, grew up in the south, "where there's this sense that you're supposed to look pretty and look like a lady." But she wanted to push back against that — so she, in the hands of hairstylist-to-the-stars Garren, decided to make a change. A pretty radical one, at that, inspired by female rock stars like Patti Smith. See Qualley's dramatic transformation in our inaugural Cut video.

Released on 4/24/2017

Transcript

00:00
I want to be
00:02
the most successful musician of all time. (laughs)
00:06
I know that's probably not gonna happen,
00:08
but that's what I want.
00:15
Rainey was my first model.
00:17
She's actually gorgeous.
00:19
She's very quiet,
00:20
but there's this part in her that wants to come out.
00:28
With the Rainsford Project,
00:31
I just started reaching out to people that I liked,
00:34
and prior to that, I kind of had been
00:36
afraid to ask for what I wanted.
00:39
I realized that if I just wait on someone else
00:42
to do something for me,
00:43
then nothing's ever gonna happen.
00:46
[Garren] She wanted to change her look
00:47
because she wanted people to perceive her differently.
00:55
I grew up in the South where I kind of,
00:57
I think there's this sense that
00:59
you're supposed to look pretty and look like a lady,
01:03
but I don't feel that way
01:05
and I don't think that people's first impression of me
01:08
necessarily matches the person that I feel like.
01:17
I mean I feel like
01:19
more fucked up and weird and sad and crazy.
01:25
I don't want people to look at me
01:27
and think that I look like a hot girl.
01:30
If you look a little bit more strange,
01:33
then people think there's something more to you.
01:38
And I think that altering your exterior
01:42
and altering your image
01:44
can change people's perspective,
01:48
and I think haircuts can change that.
01:53
I told her I wanted her to think of herself
01:55
as a rocker chick,
01:58
and I showed her pictures of Patty Smith in her heyday
02:02
when she had a shaggy haircut.
02:04
I thought of all these girls that really
02:08
cut their hair and didn't care,
02:10
and they just went for it.