Maurizio Cattelan: Linda Evangelista

A behind-the-scenes look at the November 2009 portfolio, the provocative artist finds his latest muse in the iconic supermodel.

Released on 10/21/2009

Credits

Starring: Linda Evagelista and Maurizio Cattelan

Transcript

00:00
(intense orchestral music) (people shouting and chanting)
00:06
(whistle blowing)
00:09
[Dennis] This is our fourth art issue.
00:12
The art issue is one of the signature issues of W magazine.
00:18
A predominant part of it is newly commissioned work,
00:22
it's made for the magazine,
00:24
and I think that's very important because it is a chance
00:28
for many artists to work in a medium
00:31
that they would not otherwise do.
00:37
In the case of the story created by Maurizio Cattelan,
00:41
we're dealing with the world around us.
00:45
To work with Maurizio is a unique experience.
00:48
He forces you to be a very active collaborator.
00:52
He is a conceptualist,
00:54
he will imagine works that in many cases
00:56
are executed by other people.
00:59
In this story, Maurizio is not the person behind the camera.
01:03
Pierpaolo Ferrari is the one who actually took the pictures.
01:07
The author, in the end, is Maurizio,
01:10
but everyone played their part.
01:15
We felt extraordinarily fortunate to get Linda Evangelista
01:18
to work on this story.
01:20
She is, without a doubt,
01:22
one of the greatest actress/models who ever lived.
01:25
There isn't a great photographer in the world
01:27
who hasn't probably taken some
01:29
of his best pictures on Linda.
01:32
I think the idea of someone of Linda's stature
01:35
taking these chances only adds to the impact of the story.
01:42
The idea of Linda Evanelista holding that sign
01:45
dressed in Oscar de la Renta and Pacaba,
01:48
in the middle of this urban scene, is powerful.
01:53
You wonder what's going on.
01:56
There are certain reflections
01:58
on the current economic crisis,
02:01
there are issues of salvation, redemption,
02:05
sexuality, current news.
02:09
These are such loaded images,
02:10
and every time you turn the page you're kind of assaulted
02:14
by strong imagery that requires a lot of contemplation.
02:22
That's all part of the process
02:24
of working on a story like this.
02:27
Everything comes together to create
02:29
this extraordinary moment in the course of the story.
02:35
In the end, I think it presents a very powerful statement
02:40
from an artist about the world we live in.