Kate Hudson, Actress and Activewear Entrepreneur, Explores the Sounds of Sequins in ASMR

"I don't know if you can hear, but my jeans are screaming right now," says actress Kate Hudson. Hudson, the co-founder of online activewear retailer Fabletics, plays with the sounds of different fabrics — including mesh, denim, and sequins — and what happens when you slice into them with fabric shears, in ASMR.

Released on 4/7/2017

Credits

Starring: Kate Hudson

Transcript

00:00
Hi, I'm Kate Hudson.
00:03
I'm here doing an ASMR for W Magazine,
00:08
and I love W Magazine.
00:13
Sound is a very important part of all of our lives.
00:17
It can change the patterns of our thinking,
00:20
the way we listen to sound.
00:22
I'm an actress and I also
00:25
am the co-founder of an athletic line
00:29
called Fabletics.
00:32
First of all, if you're listening, you're beautiful
00:35
and you're a good person.
00:37
Second, I'm drinking sparkling water
00:39
and since this is all about sound
00:42
I want you just to calm your mind
00:45
and listen
00:47
to sparkles.
00:48
(bubbling)
00:52
I've decided to bring in some fabrics,
00:54
some that are not my clothing.
00:58
Like, who doesn't want to know what sequins sound like?
01:01
(crunching)
01:07
This one feels a little more fun and flimsy.
01:11
This feels more like a party.
01:13
Check this out.
01:14
(jangling)
01:25
I've always wanted to know what mesh sounds like.
01:30
(scratching)
01:34
This is what it sounds like
01:35
when we snap
01:38
(snapping)
01:39
our pants.
01:42
I love this brogan.
01:44
It's got mesh detail.
01:45
This one is really nice and thin.
01:48
It feels nice and thin.
01:50
It dries really fast for those of you who run
01:52
and like to do hot yoga, hot yoga, hot yoga, hot yoga.
01:57
When you hear this is leather, k.
02:01
(rubbing)
02:02
It's like leather and lace.
02:05
I don't know about you,
02:07
but I'm reminded of a song
02:10
by Stevie Nicks and Don Henley.
02:12
It's one of my favorite songs of all time.
02:15
This is my leather and lace.
02:18
(scrunching)
02:19
My love to leather and lace.
02:21
(scrunching)
02:22
I love you Stevie.
02:25
I kind of want to go pack to the sparkle.
02:27
(popping)
02:33
Okay.
02:34
I like to dance.
02:36
Dancing is fun.
02:38
I like
02:40
hot yoga.
02:42
I like hot power yoga.
02:45
I also like not everything.
02:47
I like not doing everything.
02:49
Just chill out
02:50
and do what feels right for my body.
02:54
Okay, let's get back to waste belts.
02:56
(zipping)
02:57
(scratching)
03:00
It's the sound of
03:03
something kind of awesome.
03:08
(snapping)
03:10
Oh, wait a minute.
03:12
Things just got saucy in here.
03:14
We've got these really giant
03:18
fabric cutters.
03:20
I thought it would be interesting to hear
03:23
what it sounds like
03:25
to cut fabrics.
03:28
This is
03:29
actually
03:30
something
03:32
that
03:32
brings me back to my childhood.
03:36
I'm gonna turn these jeans
03:38
into shorts.
03:41
(snipping)
03:43
I don't know if you can hear,
03:45
but my jeans are screaming right now.
03:49
(Kate laughs)
03:51
(snipping)
04:03
This is so satisfying.
04:05
(snipping)
04:17
Let's see what else should I cut.
04:23
Maybe we should make this into a crop
04:26
dream.
04:29
It's sort of like a cotton silk yarn.
04:32
I should know this because I knit.
04:35
Whatever it is, we're chopping it.
04:37
We're gonna chop a sweater,
04:38
we're gonna see what happens.
04:40
(snipping)
04:50
It actually turned out really cute.
04:54
Very happy with that.
04:56
Yeah,
04:57
so I'm going to fold up some of my pretty leggings
05:01
and take them with me.
05:04
(jangling)
05:07
It's a good one.
05:09
I really think someone should try
05:11
this little jean thing that I did.
05:13
So, thank you, the W,
05:17
and everyone out there
05:19
listening,
05:21
this has been really awesome.