Edward Enninful On What He’s Looking For in a Model

In a brief interview with Joan Smalls, W’s fashion director talks about what makes an up-and-coming model stand out from the crowd. Find out in this video.

Released on 5/18/2015

Credits

Starring: Joan Smalls
Featuring: Edward Enninful

Film by Kloss Films. Styled by Edward Enninful.

Transcript

00:00
What are you looking for in a model search?
00:01
I think we're just looking for girls
00:03
with potential to go on to do great things.
00:07
Not just for beauty, but good personality.
00:10
You know, characters, professionalism.
00:12
A girl that's very much signifies today.