Maria Grazia Chiuri Talks About Her First Collection for Dior

Dior's Spring 2017 show was an iconic one. First, it was Maria Grazia Chiuri's debut as creative director. Second, it was the first time in the brand's 70-year history it was helmed by a woman. This significance was not lost on supermodel Karlie Kloss backstage, or the designer herself.

Released on 10/1/2016

Credits

Starring: Maria Grazia Chiuri, Karlie Kloss, Alber Elbaz, and Pierpaolo Piccioli
Director: Harris Levinson
Director of Photography: Nico Villa and Ivan Martinucci

Video produced by Emoticon Productions

Transcript

00:00
(guitar rock music)
00:07
Reference is a fencing honestly
00:08
because in the uniform in the sport
00:10
there is no gender.
00:12
This sport is about heart and mind.
00:14
Not about body.
00:15
And I think it's really important message
00:19
for women to be strong.
00:20
[Voiceover] Voice is like the whales.
00:24
If I'm not mistaken it's the first time
00:26
in histor for Dior.
00:27
To have a female head designer
00:28
so it's very exciting.
00:30
[Voiceover] An image on the wall.
00:32
It was desirable. It was full of fantasy.
00:35
It was fresh.
00:37
If I was a woman. If I was skinny,
00:38
I would go for it.
00:39
[Voiceover] So she could wash.
00:41
I recognize that. Of course I do.
00:43
I think I can read the process.
00:46
Which is more than recognizing just details.
00:50
[Voiceover] Listen to the wind.
00:51
There are many elements because in one side
00:52
I would like synthesize my vision about
00:55
heritage because something the people believe
00:58
that normally the reference
01:00
is only Monsieur Dior.
01:01
I believe that Dior is more because there
01:04
was incredible designer that working with Dior.
01:07
Saint Laurent, Marc Bohan, Galliano,
01:09
Ferre, Raf Simons.
01:11
They are in the memory of the people.
01:13
So I believe that I work like a curator.
01:17
(crowd applauding)
01:20
(moody lounge music)