Fashion Films
Holiday Bling

Episode 192

I Am Syrian

Episode 182

Strange Magic

Episode 159

Moonbathing

Episode 157

Styx

Episode 156

Gilt Trip

Episode 155

The Fight

Episode 153

Passenger

Episode 147

Mad for Mod

Episode 137

Double Dutch

Episode 135

Stage 9

Episode 133

Swans

Episode 132

Desert Tide

Episode 130

Heartland

Episode 126

Phases

Episode 105

Bite Me

Episode 96

One Plus One

Episode 95

Here

Episode 86

Boudoir

Episode 72

New Thing

Episode 56

Kolors

Episode 52

Faraway

Episode 48

ManiaMania

Episode 46

A Letter

Episode 43

Film I

Episode 41

Miracle

Episode 40

No Way Back

Episode 32

Betty Sue

Episode 28

Christopher Bailey Wants to Make Fashion Week Less “Confusing” with Burberry Fall 2016

"We can't keep it exactly the way it used to be just for the industry": Christopher Bailey takes a break backstage at Burberry Fall 2016 to talk why the brand's moved on from the usual Fashion Week format to a "see now, buy now" runway strategy.

Released on 2/23/2016

Credit

Featuring:

Director:

Production:

Christopher Bailey

Paulette Agnes Ang

Emoticon Productions, Harris Levinson

Transcript

00:00
[bright guitar music]
00:04
When in 2009, we decided to Livestream the show,
00:06
we started allowing people to buy immediately.
00:09
We called it Runway made to Order.
00:11
Straight off the runway and we
00:13
would deliver in six to eight weeks.
00:15
We've been kinda doing all of these things for many years.
00:18
I find it confusing to say that it's an industry show.
00:21
Basically, media, press, buyers.
00:24
And then we allow people to look at the show.
00:27
You know, we have people Instagramming,
00:29
and blogging, and all the different things.
00:31
We can't keep it exactly the way
00:33
it used to be just for the industry.
00:35
The format has to change.
00:36
The way we present has to change.
00:38
Burberry was built on a creative, pioneering spirit.
00:41
And that's kind of what this is.
00:42
You know, it feels right for us
00:44
and so this is an evolution.