BOFFO + Michael Bastian
Designer Michael Bastian explains his creative process in BOFFO’s Building Fashion. The annual art-meets-fashion series pairs designers with architects to transform spaces around New York City into concept-driven pop-up shops.
Released on 6/13/2013
I like to think, you know, I'm able to take
my guy on a bit more of a journey.
And I use myself as the typical guy.
(haunting piano music)
I like to think what we're doing
is good for those in-between guys.
And there was nothing in-between.
You know, I wanted the fit of what I could find
in the designer world but I wanted the luxury
of what I could find in this traditional luxury world.
And I couldn't find it.
That's always been kind of the founding principle
of the company.
Andrew Wyeth is where the season's collection started.
He lived and worked in Cushing, Maine,
a small town on the coast of Maine.
There was kind of a dark, stark vision of New England.
And when you get up to the north part,
you're really talking wilderness,
with the wolves and the raccoons and the other animals.
Lots of snow, lots of forest.
And this is the world Andrew Wyeth was really exploring.
It's really these natural colors,
kind of cementy, stony colors.
Or the color of the snow, or the light.
It is really a lack of color which is why we brought in
a second inspiration, this idea of redwing blackbirds.
I'm fascinated by them for a couple of reasons.
One is they're, is the color.
It's a glossy black bird with that little bit of red
and a little stripe of yellow on his wing.
This bird, it's an American songbird,
and he always lives on the shore, on the shores.
You always see him on cattails.
He's always in a swamp or something.
And the American Indians, the Native Americans,
really interpreted this bird as a gate keeper.
You know, he was the last one you saw
going between these two worlds.
The world of land, the world of water.
Or the present world or what's beyond this present world.
He's a bit of a gate keeper.
(slow techno/contemporary music)
We are very much between two worlds ourselves at the moment.
In this company, in this brand,
and maybe even me as a person.
Maybe this collection is that bird for me.
You know, I'm on the shore of something.
And what is beyond this, I have no idea
but I have to go through this at the moment.
It's part of this evolutionary process of scraping
preppy off of our brand.
Scraping preppy off of good classic American menswear.
(dramatic contemporary music)
I don't know what's on the other side.