BOFFO + Michael Bastian

Designer Michael Bastian explains his creative process in BOFFO’s Building Fashion. The annual art-meets-fashion series pairs designers with architects to transform spaces around New York City into concept-driven pop-up shops.

Released on 6/13/2013

Credits

Starring: Michael Bastian

Transcript

00:06
I like to think, you know, I'm able to take
00:08
my guy on a bit more of a journey.
00:13
And I use myself as the typical guy.
00:17
(haunting piano music)
00:22
I like to think what we're doing
00:24
is good for those in-between guys.
00:26
And there was nothing in-between.
00:28
You know, I wanted the fit of what I could find
00:31
in the designer world but I wanted the luxury
00:33
of what I could find in this traditional luxury world.
00:36
And I couldn't find it.
00:38
That's always been kind of the founding principle
00:41
of the company.
00:42
(piano music)
00:57
Andrew Wyeth is where the season's collection started.
01:01
He lived and worked in Cushing, Maine,
01:04
a small town on the coast of Maine.
01:06
There was kind of a dark, stark vision of New England.
01:14
And when you get up to the north part,
01:16
you're really talking wilderness,
01:18
with the wolves and the raccoons and the other animals.
01:23
Lots of snow, lots of forest.
01:25
And this is the world Andrew Wyeth was really exploring.
01:28
(piano music)
02:02
It's really these natural colors,
02:03
kind of cementy, stony colors.
02:05
Or the color of the snow, or the light.
02:08
It is really a lack of color which is why we brought in
02:12
a second inspiration, this idea of redwing blackbirds.
02:16
I'm fascinated by them for a couple of reasons.
02:18
One is they're, is the color.
02:20
It's a glossy black bird with that little bit of red
02:24
and a little stripe of yellow on his wing.
02:27
This bird, it's an American songbird,
02:29
and he always lives on the shore, on the shores.
02:31
You always see him on cattails.
02:33
He's always in a swamp or something.
02:35
And the American Indians, the Native Americans,
02:38
really interpreted this bird as a gate keeper.
02:42
You know, he was the last one you saw
02:45
going between these two worlds.
02:47
The world of land, the world of water.
02:51
Or the present world or what's beyond this present world.
02:55
He's a bit of a gate keeper.
02:57
(slow techno/contemporary music)
03:17
We are very much between two worlds ourselves at the moment.
03:22
In this company, in this brand,
03:23
and maybe even me as a person.
03:25
Maybe this collection is that bird for me.
03:28
You know, I'm on the shore of something.
03:32
And what is beyond this, I have no idea
03:35
but I have to go through this at the moment.
03:38
It's part of this evolutionary process of scraping
03:42
preppy off of our brand.
03:44
Scraping preppy off of good classic American menswear.
03:48
(dramatic contemporary music)
04:29
I don't know what's on the other side.