Beyoncé: Fierce, Fearless, Female

Behind the scenes with Beyoncé and photographer Patrick Demarchelier at the cover shoot for W's July music issue.

Released on 6/15/2011

Credits

Starring: Beyoncé and Patrick Demarchelier

Transcript

00:00
(Run The World (Girls) by Beyoncé)
00:11
Welcome to the W July cover shoot.
00:15
We're on the set with the incomparable Beyoncé Knowles.
00:22
The concept is amazing, it's a touch of color,
00:26
and it's sparkly, and it's fierce,
00:28
and it's all of the things that she is
00:31
taken to the 26th power.
00:34
This is gonna be one of the first covers people see
00:37
that will unveil the new look, the new feel,
00:42
the new atmosphere.
00:45
(Run The World (Girls) by Beyoncé)
00:53
It's about creating these iconic images
00:56
that will stand the test of time.
01:03
In every sense of the word, she is a true artist.
01:09
(Run The World (Girls) by Beyoncé)