Behind the Scenes: Shooting Spring’s Fashion Essentials

Fashion stylist Patrick Mackie offers a behind-the-scenes look at “Spare, Me,” a fashion editorial from W’s February 2014 issue shot by photographer Patrick Demarchelier and featuring models Joan Smalls and Jourdan Dunn. See all the hard work that went into creating the shoot and find out what inspired him here.

Released on 1/16/2014

Credits

Starring: Jourdan Dunn and Joan Smalls
Featuring: Patrick Mackie
Photographer: Patrick Demarchelier

Transcript

00:02
[Patrick] Hi, I'm Patrick Mackie, fashion editor
00:04
on the set of W spring collections
00:06
with Patrick Demarchelier.
00:11
I really wanted to focus on the clean, chic,
00:14
sophisticated approach to fashion.
00:16
More stripped down, back to the essentials.
00:22
Joan and Jourdan, two great beauties,
00:24
they have really great personalities.
00:26
They also have an inner strength.
00:30
Within the shoot, it's very a masculine approach
00:32
to dressing, too, so there's just inner strength
00:35
that comes out with those two girls.
00:37
It's really important when dressing the girls
00:40
and when styling that you work with precision.
00:43
This is the first time I've worked
00:44
with Patrick Demarchelier.
00:46
He really knows the pairings and energy and how to make
00:49
the two girls look incredibly beautiful.
00:53
(funky music)
01:20
It's great having Edward stopping by the shoot.
01:22
As our fashion director, it's really great to have him here
01:25
so we can discuss the layout
01:26
and the art direction of the shoot.
01:31
(funky music)