Behind the scenes Rodarte F/W 2011
Backstage at their New York show, Kate and Laura Mulleavy discuss the story behind Rodarte’s fall collection—how they looked to variations on daylight in the American Plains and why they slipped in a Wizard of Oz reference.
Released on 6/13/2013
|Starring:||Laura Mulleavy and Kate Mulleavy|
I think that going specifically into this collection,
what was a little bit different for me was really knowing
from the get-go that we needed a strong impact.
The two film references we had were Days of Heaven
just because we were interested in the idea
of this landscape that was kind of so pastorally beautiful
and that film, Terrence Malick
shot it primarily at dusk and dawn.
We explore the idea of different times of day
and how light shifts and how a singular landscape
can look so different, so we started with early morning,
we went to midday, and then we had a sunset, twilight.
I think the thing that makes Swarovski stand out
is that they always seem to have a great story
with their collection and it's not just about the clothes,
they have this sort of universe behind them
and it really draws you in, it's very much curated,
it's about connections with music, art, environment.
Also made a reference to the Wizard of Oz,
at the very end, it was kind of the ruby red
as kind of a more stormy wheat field
and then we have the technicolor version of it.
The way that we wanted to use Swarovski
was to make the line of the body more pronounced
so here, even just on a hanger, it's on the outsides
of the dress but on the body, it really makes
it look like there's this strict line.
They are, to me, more couturier, more than the designer.
They have this fairy tales way to approach
the communication, they make really a dream
into the collection, all the time.
Plus, they grew up, the more they grew up, the more they
become conscious, and also modern, I think they have this
modern touch of fashion, which makes their vision
really strong, stronger and stronger.
I think they are talented, they're really talented.