Alexander Wang - The Opening of a Flagship

Alexander Wang gives W a tour of his first store in NYC. The designer discusses inspiration behind the decor, picks out his favorite pieces of the season and shares the story behind the infamous mink hammock.

Released on 4/11/2011

Credits

Starring: Alexander Wang
Director: Alexander Klein

Transcript

00:00
(upbeat music)
00:14
Hey, guys, this is Alex.
00:16
Welcome to our new store, 103 Grand Street.
00:18
And today we're gonna take you on a little tour.
00:21
We really wanted a moment, kind of,
00:23
when you first walked into the store.
00:24
The first installation that we worked on
00:25
was with Jeff Leatham, the florist.
00:27
Basically, kind of created this
00:29
and a little mythical forest,
00:31
kind of made out of baby's-breath.
00:34
And it just kind of became something abstract
00:36
and impressive when kind of done in repetition.
00:39
So, one of the first pieces
00:40
that we've decided to highlight in the cage
00:42
are our pieces we worked on with Betony Vernon for the show
00:46
and we're calling them second skins.
00:48
They all come in different sizes
00:49
so let's see if this one fits my hand.
00:52
Tight fit but it does.
00:55
This area we kind of just highlight
00:56
a couple of the newest shipments
00:57
of whatever we kind of get into the store.
01:01
So, one of the first pieces was kind of like our Emile bag
01:03
that we just launched for spring and I'm quite excited about
01:06
'cause it's one of my favorite styles.
01:09
This hammock, actually we worked with Kramer Design Group.
01:12
You know, in our show we have these goat-covered fur chairs
01:15
and we said, okay, we want something quite, you know,
01:17
animalistic but, you know, still functional.
01:20
So, they brought us idea of the fur hammock.
01:22
I loved it when I first saw it on the mode board.
01:24
I was, like, okay, we have to have it.
01:25
And it's kind of become, like,
01:27
the main feature of the store now.
01:29
Everyone always talks about the fur hammock
01:32
and they wanna come in and try it
01:33
but you know, that's what it's here for
01:34
so, you know, I welcome anyone to take a plunge.
01:38
Well, this is kind of like our,
01:39
I guess you could say, our black rack.
01:41
In a certain sense,
01:42
it was to really highlight the special leather.
01:43
We did a special leather collection for the store opening.
01:46
It was five styles.
01:47
It was really, kind of, like, a vest,
01:48
a pea coat, a crop jacket, a dress,
01:50
a top, a pair of shorts.
01:52
And I love this piece
01:53
and it's just kind of like this over-sized black pea coat.
01:56
Quite slouchy and easy.
01:57
[Woman] Is this for men?
01:58
No, this is for womans.
02:00
[Woman] Would you wear it?
02:02
I'd wear the men's version.
02:03
(laughs)
02:04
(upbeat music)
02:07
For spring, was one of the first time
02:08
we really started to offering more of a range
02:10
in footwear and you know,
02:11
we have all of our runway styles.
02:12
These were kind of, like,
02:13
inspired by Japanese fishermen sandals,
02:15
like, kind of like the ropes
02:16
that they used to tie around their feet
02:17
and this was one of the styles featured on the runway.
02:20
We also have this style
02:22
which is also from the runway
02:23
which is more like a woven buckle sandal.
02:26
(upbeat music)
02:28
I try to do color in a way that feels very intentional
02:31
to kind of whatever we're feeling.
02:33
This season was definitely for spring.
02:35
Much more about the men, I felt quite honest.
02:37
It's like, more optimistic in a certain sense
02:39
that we started with an all white palette.
02:41
And then we really went in with
02:42
things that felt quite,
02:44
okay, well we want it because it's sea foam and minty green
02:46
and then there's this idea of terracotta, orange
02:49
to counteract that, you know, things
02:50
that felt kind of organic, you know
02:52
such as, kind of like the hemp and the muslin colors
02:55
and the kind of stone colors as well.
02:57
One of the benefits of having your own store
02:59
is that, you know, you really kind of able
03:00
find out right away what's doing well,
03:02
what's not doing well,
03:03
what customers are reacting to
03:04
and you know, we actually are starting,
03:07
coming soon, I should say,
03:09
a special kind of desk accessories
03:12
and a little kind of, like, home/lifestyle pieces
03:15
that I'm working on for the store as well,
03:18
like, you know, our own custom, like, moleskin notebooks
03:20
and you know, little table lighters
03:22
and things like that, so that's exciting.
03:25
I won't say everyday but I do come in quite often,
03:28
probably like every couple of days.
03:29
I love coming in here.
03:30
You never know when who's gonna
03:31
kind of walk through the doors
03:32
and wanna, you know, discover our brands.
03:34
(upbeat music)