Edie Parker founder Brett Heyman Talks Timeless Designs and Modern Women
Fashion entrepreneur Brett Heyman customizes retro acrylic purses for today’s woman. What inspires her? Design that can be passed down through generations. Produced for @WMag with @olay. #ageless.
Released on 8/12/2016
For anyone who doesn't know,
Edie Parker is named after your daughter, Edie.
What made you decide to name the company after her?
I thought the name was really cool,
obviously, and I just used it.
But I also thought it was evocative of famous Edies
from the '50s and '60s that kind of had the brand essence.
Many women, when they decide to start a family,
consider stopping working, and you created a company.
I had a doctor who once told me,
How can we expect our children to achieve
if we don't show them ourselves trying to achieve?
And that really resonated with me.
So if I'm going to leave her, it's gonna be
for something really worthwhile
and something that she can really be proud of.
[Jane] You started collecting purses when you were 16.
What was it about them that drew you to them?
I think what I was attracted to with the vintage bags
is how timeless they really are, that they looked
as good today as they did in the '50s,
and I want to perpetuate that idea.
[Jane] What is your philosophy of three out of four?
There's four categories that are very important to me.
So one is personal, my makeup routine, my exercise regimen.
The other, my husband, so marriage is two.
My children, three, and my career, four.
And I think it's unrealistic to think that you can do
four out of four successfully at any given time.
So I focus on three out of four and do those well,
and they always rotate.
Unfortunately, my husband is the one that gets the short end
of the stick because I won't give up moisturizing.
What would you consider to be the biggest compliment
that Edie could pay you when she's talking about you
maybe in her later years, when she becomes a young woman?
You know, she's only six and a half, but she'll often
say now, Oh, I wanna make Edie Parker bags with mommy.
And I think that's adorable.
And if she still likes me into her adolescence
and thinks that what I do is cool and wants to be with me
in that capacity, then I would think that
that is the biggest compliment she can give me.