The inspirations behind September's "Academy," shot by Steven Klein and styled by Camilla Nickerson.
Released on 8/24/2009
|Starring:||Steven Klein and Camilla Nickerson|
(soft bells chiming)
[Dennis] I'm the creative director of W Magazine,
and my job is to assemble the team that works on the shoot.
And ultimately to be responsible for the content.
What you see on the pages is the result
of a lot of planning, a lot of discussion.
We have a very short time to do
the story, at the most, two days.
And in those two days, we generally
are shooting 10 to 20 photographs.
A lot of stories we do
tap into cinema, tap into movies.
That's very different than doing fashion pictures,
which only exist to show clothes.
There's no question that in this story,
you could see traces of Ingmar Bergman.
Even in the character, Lara Stone resembles
some of Bergman's leading ladies,
whether it's Liv Ullmann or Bibi Andersson.
And that's not entirely unplanned.
Her beauty is mysterious.
There's an intensity to her.
We knew that she had the dramatic depth
to carry off this role.
Steven Klein is a photographer
that we work with quite a bit.
I think one of the reasons is
that Steven has a very strong point of view.
Steven is also one of the most cinematic of photographers.
His use of sets, his actors,
his lighting, it is incredibly sophisticated.
It is not a case where you
walk on a set and let things roll.
As in all shoots, there's a lot of scouting done.
We wanted a academy-like atmosphere,
but we wanted one that also had a military aspect.
One of the great things about the Armory
is now it's being used for art installations.
There's theater there now,
and that turned out to be a perfect location.
It was fortunate that we were able to work there.
One of my favorite images in the story is the opening image.
It's the kind of image that everybody
will bring a different interpretation.
It allows you to think in a new way,
see things in a new way, and to me,
that's absolutely the hallmark of a great photograph.
We're a magazine about photography,
so for me, the most important thing is
that we expand people's horizons to challenge people,
and that's what we are trying to do here.
I hope that that's the thing
that distinguishes the magazine
and also is why people are drawn to our magazine.