A Modest Proposal

Shot on a farm outside Portland, Oregon, with a cast of local characters, the fashion story 'A Modest Propsal' comes to life in a behind the scenes film by W Senior Photo Editor Jacqueline Bates, featuring photographer Michael Thompson and W's Fashion and Style Director, Edward Enninful.

Released on 9/14/2012

Credits

Starring: Michael Thompson and Jacqueline Bates
Featuring: Edward Enninful

Transcript

00:10
(birds chirping)
00:40
Our story was based on the work of August Sander,
00:43
of the late 1800s, early 1900s.
00:45
So it was a fun way
00:47
to, um,
00:49
show the clothes
00:50
as more of a movie set than anything else,
00:52
'cause there's so many people involved.
00:56
(birds chirping)
00:58
We started up with the idea of a family who lived
01:02
sort of out in the country.
01:06
You can't quite tell if they're sort of religious,
01:10
or if they're sort of aristocrats deposed.
01:13
Touch on the whole spring trend of black,
01:17
sort of mourning clothes.
01:20
So we thought why not create sort of a Sunday best story,
01:23
you know, people dressed in their finery.
01:31
(birds chirping)
01:47
We did the whole class thing of, you know,
01:50
different generations of people,
01:53
to represent this fake, fictional rural sort of town.
01:57
And the clothes are very sort of streamlined,
02:01
but quite intricately layered.
02:03
And I think each outfit tells a story about the person.
02:08
This is the first time I worked with Edward,
02:10
which was really great,
02:11
because he's so much fun and he keeps it alive,
02:13
and it doesn't seem like work at all.
02:15
And a first time for me to be in Portland, Oregon,
02:19
which is really, really beautiful.
02:21
As you can see, it's almost like Austria,
02:23
like the countryside, just much bigger.
02:25
The clothes look modern,
02:28
kind of old-fashion and modern at the same time.
02:31
And I liked that they used, of course,
02:32
different age groups,
02:34
where you can see that it all had like a thread
02:38
that comes together.
02:39
W, it's best when we do this sort of big narrative,
02:43
sort of stories that makes fashion and travel.
02:49
And yeah, we've had a great two days, really.
02:52
(train clanks on tracks)
03:06
(birds chirping)
03:11
(birds cawing)