Christopher Bailey Wants to Make Fashion Week Less "Confusing" with Burberry Fall 2016

"We can't keep it exactly the way it used to be just for the industry": Christopher Bailey takes a break backstage at Burberry Fall 2016 to talk why the brand's moved on from the usual Fashion Week format to a "see now, buy now" runway strategy.

Show Credits
W Magazine Fashion Films
Released on 2/23/2016
Featuring: Christopher Bailey
Director: Paulette Agnes Ang
Producer: Emoticon Productions
Executive Producer: Harris Levinson

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